Opinions on Beacon Technology and Brand Engagement image

Opinions on Beacon Technology and Brand Engagement Beacons aren't working the way people think they would, or how they are sold to brands. Beacons advertising typically requires custom applications (like reward systems or loyalty programs) installed to connect to the beacon and notify the user, and most users do not want these notifications. The best way to engage users is through building a great content network and engaging them through the many social media platforms. Users or Customers can buy your products on amazon, eBay, or direct. Its important to remember that people want to engage with brands, not shopping carts or mobile application... Read Full Post



Reasons to Keep a Business Journal image

Reasons to Keep a Business Journal TL;DR: I'm a computer oriented person, but I've always keep a notebook handy for jotting down ideas or drawings. When I incorporated my first digital consulting business, I started using the notebook to take business notes as well. Now my journal is ... Read Full Post


Always Connected: Generation Z, the

Always Connected: Generation Z, the "Digitarians" After writing an article about Millennials (Gen Y), I couldn't help but get my thoughts down about the next generation. This article covers their age range, why they are different, and what we can start to expect from the new generation. In response ... Read Full Post





97 Years image

97 Years TL;DR: My Great Grandmother, Mildred (George) Brescia lived before cars were common and passed when everyone had a computer in their pocket. She raised a big family out of Seekonk Massachusetts and her life ended at 97 years old with 13 great grand c... Read Full Post


Funding a Startup with a Consulting Business image

Funding a Startup with a Consulting Business Legos were a big part of my childhood. They enabled me to create endless ideas without getting new toys. Software and business are my adult legos. I've always been an entrepreneur, in the early years I used my hobbies to satisfy the itch. Building ... Read Full Post