• Lean Brand Session 5: Discovery Towards Minimum Viable Brand
    One must let go of function and start letting the emotion come in to understand your brand

    Welcome to the fifth article of from the Lean Brand Methodology series. Read about the session prior here: Final Personas and Work... read more

  • Lean Brand Session 4: Final Personas and Working Hypothesis
    Jeremiah Gardner has the team act out each persona and prepares us to test our findings in the wild

    Say hello to the fourth article of from the Lean Brand Methodology series. Read about the session prior here: The E... read more

  • Lean Brand Session 3: The Emotional Side of Personas
    Jeremiah Gardner gets us to understand personas like never before

    You want to understand your market as real living, breathing, feeling people. Not as targets, demographics or data. Targets, demo... read more

  • The Lean Brand Session 2: Personas and Competition
    Jeremiah Gardner takes us into a fictional world of competition and personas

    You're reading the second article of from the Lean Brand Methodology series. Read about the session prior here: Branding... read more

  • The Lean Brand Session 1: Branding a product with the Lean Brand Methodology
    Jeremiah Gardner lets us into his approach on branding

    Jeremiah Gardner's company and Zesty both had tents at large public event. We each had speaking spots on our respective studi... read more