Articles categorized in "Business"
Leveraging Customers for Market Validation
Ways to increase sale success B2B or B2CWhat influencer marketing isHow to communicate with your customersWays to distribute custo... read more
The Emergence of Marketing Technology and its effect on Digital Agencies
There is less need for traditional IT and implementation labor by digital agencies.
Marketing technology is growing and improving rapidly. These new technologies are disrupting traditional marketing ... read more
Reasons to Keep a Business Journal
Why keeping a Journal when running a business has been helpful, here are some tips and tricks for keeping your own.
TL;DR: I'm a computer oriented person, but I've always keep a notebook handy for jotting down ideas or drawings. When I incorporat... read more
Transparency: what the millennial generation expects.
The Millennial Generation (born between 1980-2000) are starting to make decisions that effect our economy, let's talk about it.
This article covers how and why millennials differ from other generations when it comes sales/marketing and business management. I... read more
What is "The Cloud"? A brief explanation and history of cloud computing.
Cloud is a term we hear everyday, so let's talk about what it is and why it rocks!
The Cloud is simply a metaphor that represents:Any data or services not stored or processed locally on a personal computer or serv... read more
Funding a Startup with a Consulting Business
TL;DR: An overview about my experience funding a SaaS project with income from a digital consultancy. The positives and negatives of self funding verse investors.
Legos were a big part of my childhood. They enabled me to create endless ideas without getting new toys. Software and business ar... read more
Lean Brand Session 5: Discovery Towards Minimum Viable Brand
One must let go of function and start letting the emotion come in to understand your brand
Welcome to the fifth article of from the Lean Brand Methodology series. Read about the session prior here: Final Personas and Work... read more
Lean Brand Session 4: Final Personas and Working Hypothesis
Jeremiah Gardner has the team act out each persona and prepares us to test our findings in the wild
Say hello to the fourth article of from the Lean Brand Methodology series. Read about the session prior here: The E... read more
Lean Brand Session 3: The Emotional Side of Personas
Jeremiah Gardner gets us to understand personas like never before
You want to understand your market as real living, breathing, feeling people. Not as targets, demographics or data. Targets, demo... read more
Disruptive Thinkers: Product Launch and Go to Market Strategies
Doug Hecht and Sarah Kotlova, from Digitaria, give a great presentation on product/brand marketing
Doug Hecht and Sarah Kotlova, from Digitaria, spoke at a Disruptive Thinkers event. After a presentation the group of viewers... read more
The Lean Brand Session 2: Personas and Competition
Jeremiah Gardner takes us into a fictional world of competition and personas
You're reading the second article of from the Lean Brand Methodology series. Read about the session prior here: Branding... read more
The Lean Brand Session 1: Branding a product with the Lean Brand Methodology
Jeremiah Gardner lets us into his approach on branding
Jeremiah Gardner's company and Zesty both had tents at large public event. We each had speaking spots on our respective studi... read more
Public Speaking & Improvising
How to overcome a situation where nothing goes according to plan when speaking at a large event
A lot went wrong before we sat down on those orange stools and delivered our speech and product to the crowd. To start, the d... read more
Business and Design in 2010
Start-ups, Business Transaction Economics, Products, Brands, and Spotting Losers
5% of something is better than 100% of nothing. 2010 was a long, awesome, and crazy year. In the beginning of the year I had Josep... read more
Zesty Launch Party
Come Join us on November 30th at the Variable Action Offices!
After 2 years of development we are throwing a public bash for Zesty! Â Friday, November 30th, 20121045 6th AvenueSan Die... read more