Articles categorized in "opinions"

  • Opinions on Beacon Technology and Brand Engagement
    Omni-channel marketing > any technology

    Beacons aren't working the way people think they would, or how they are sold to brands. Beacons advertising typically requires cus... read more

  • Always Connected: Generation Z, the "Digitarians"
    The Millennials (Gen Y) grew up with keyboards, but digitarians (Gen Z) grew up with touch screens and wifi.

    After writing an article about Millennials (Gen Y), I couldn't help but get my thoughts down about the next generation. This artic... read more