• Leveraging Customers for Market Validation

    Ways to increase sale success B2B or B2CWhat influencer marketing isHow to communicate with your customersWays to distribute custo... read more

  • Reasons to Keep a Business Journal
    Why keeping a Journal when running a business has been helpful, here are some tips and tricks for keeping your own.

    TL;DR: I'm a computer oriented person, but I've always keep a notebook handy for jotting down ideas or drawings. When I incorporat... read more

  • Transparency: what the millennial generation expects.
    The Millennial Generation (born between 1980-2000) are starting to make decisions that effect our economy, let's talk about it.

    This article covers how and why millennials differ from other generations when it comes sales/marketing and business management. I... read more

  • Funding a Startup with a Consulting Business
    TL;DR: An overview about my experience funding a SaaS project with income from a digital consultancy. The positives and negatives of self funding verse investors.

    Legos were a big part of my childhood. They enabled me to create endless ideas without getting new toys. Software and business ar... read more

  • Lean Brand Session 4: Final Personas and Working Hypothesis
    Jeremiah Gardner has the team act out each persona and prepares us to test our findings in the wild

    Say hello to the fourth article of from the Lean Brand Methodology series. Read about the session prior here: The E... read more

  • The Lean Brand Session 2: Personas and Competition
    Jeremiah Gardner takes us into a fictional world of competition and personas

    You're reading the second article of from the Lean Brand Methodology series. Read about the session prior here: Branding... read more

  • The Lean Brand Session 1: Branding a product with the Lean Brand Methodology
    Jeremiah Gardner lets us into his approach on branding

    Jeremiah Gardner's company and Zesty both had tents at large public event. We each had speaking spots on our respective studi... read more