Opinions on Beacon Technology and Brand Engagement
Omni-channel marketing > any technology
Beacons aren't working the way people think they would, or how they are sold to brands. Beacons advertising typically requires cus... read more
The Emergence of Marketing Technology and its effect on Digital Agencies
There is less need for traditional IT and implementation labor by digital agencies.
Marketing technology is growing and improving rapidly. These new technologies are disrupting traditional marketing ... read more
Transparency: what the millennial generation expects.
The Millennial Generation (born between 1980-2000) are starting to make decisions that effect our economy, let's talk about it.
This article covers how and why millennials differ from other generations when it comes sales/marketing and business management. I... read more
IT: Decouple Marketing Content and Business Information
Companies that put all their data and information in one system will suffer negative consequences on all sides of business operations, particularly marketing.
I've seen major fallacies with business information during my career software consulting, which the business operators, even their... read more
Disruptive Thinkers: Product Launch and Go to Market Strategies
Doug Hecht and Sarah Kotlova, from Digitaria, give a great presentation on product/brand marketing
Doug Hecht and Sarah Kotlova, from Digitaria, spoke at a Disruptive Thinkers event. After a presentation the group of viewers... read more