• Opinions on Beacon Technology and Brand Engagement
    Omni-channel marketing > any technology

    Beacons aren't working the way people think they would, or how they are sold to brands. Beacons advertising typically requires cus... read more

  • The Emergence of Marketing Technology and its effect on Digital Agencies
    There is less need for traditional IT and implementation labor by digital agencies.

    Marketing technology is growing and improving rapidly. These new technologies are disrupting traditional marketing ... read more

  • Transparency: what the millennial generation expects.
    The Millennial Generation (born between 1980-2000) are starting to make decisions that effect our economy, let's talk about it.

    This article covers how and why millennials differ from other generations when it comes sales/marketing and business management. I... read more

  • IT: Decouple Marketing Content and Business Information
    Companies that put all their data and information in one system will suffer negative consequences on all sides of business operations, particularly marketing.

    I've seen major fallacies with business information during my career software consulting, which the business operators, even their... read more

  • Disruptive Thinkers: Product Launch and Go to Market Strategies
    Doug Hecht and Sarah Kotlova, from Digitaria, give a great presentation on product/brand marketing

    Doug Hecht and Sarah Kotlova, from Digitaria, spoke at a Disruptive Thinkers event. After a presentation the group of viewers... read more