Leveraging Customers for Market Validation
Ways to increase sale success B2B or B2CWhat influencer marketing isHow to communicate with your customersWays to distribute customer storiesHow to build customer storiesExamples from Zesty.ioDownload the presentation:&n... read more
Users are People Dammit!
Don't let it blow your mind.
OMG, I almost didn’t notice, who are these people on these phones?? They are users, or at least they are pretending to be for their photographer. This photo represents seven people (users) who have no freaking clue how... read more
Opinions on Beacon Technology and Brand Engagement
Omni-channel marketing > any technology
Beacons aren't working the way people think they would, or how they are sold to brands. Beacons advertising typically requires custom applications (like reward systems or loyalty programs) installed to connect to the bea... read more
The Emergence of Marketing Technology and its effect on Digital Agencies
There is less need for traditional IT and implementation labor by digital agencies.
Marketing technology is growing and improving rapidly. These new technologies are disrupting traditional marketing services by reducing labor once required for IT management, implementation, and reporting.... read more
Reasons to Keep a Business Journal
Why keeping a Journal when running a business has been helpful, here are some tips and tricks for keeping your own.
TL;DR: I'm a computer oriented person, but I've always keep a notebook handy for jotting down ideas or drawings. When I incorporated my first digital consulting business, I started using the notebook to take business not... read more
Always Connected: Generation Z, the "Digitarians"
The Millennials (Gen Y) grew up with keyboards, but digitarians (Gen Z) grew up with touch screens and wifi.
After writing an article about Millennials (Gen Y), I couldn't help but get my thoughts down about the next generation. This article covers their age range, why they are different, and what we can start to expect from th... read more
Transparency: what the millennial generation expects.
The Millennial Generation (born between 1980-2000) are starting to make decisions that effect our economy, let's talk about it.
This article covers how and why millennials differ from other generations when it comes sales/marketing and business management. It comes to the conclusion that transparency is key, millennials have a no bullshit attitud... read more
What is "The Cloud"? A brief explanation and history of cloud computing.
Cloud is a term we hear everyday, so let's talk about what it is and why it rocks!
The Cloud is simply a metaphor that represents:Any data or services not stored or processed locally on a personal computer or server.You can see why the terminology is confusing because this literally means everything yo... read more
IT: Decouple Marketing Content and Business Information
Companies that put all their data and information in one system will suffer negative consequences on all sides of business operations, particularly marketing.
I've seen major fallacies with business information during my career software consulting, which the business operators, even their "IT", is oblivious to. It's common that a business decides to host non-public information... read more
My Great Grandmother Passed Away on May 7th, 2014, she was 97 years old
TL;DR: My Great Grandmother, Mildred (George) Brescia lived before cars were common and passed when everyone had a computer in their pocket. She raised a big family out of Seekonk Massachusetts and her life ended at 97 y... read more
Funding a Startup with a Consulting Business
TL;DR: An overview about my experience funding a SaaS project with income from a digital consultancy. The positives and negatives of self funding verse investors.
Legos were a big part of my childhood. They enabled me to create endless ideas without getting new toys. Software and business are my adult legos. I've always been an entrepreneur, in the early years I used my hobbies ... read more
Social Media/Communication Focus Group with University of San Diego Students
The group talks about first experiences with a computer to how they currently communicate with them.
TL;DR: Following the Zesty Incubator program, Professor Justine Rapp PhD lets us host a focus group with Digital Marketing students. We discuss an array of topics from early experience with computers to communication and... read more
Lean Brand Session 5: Discovery Towards Minimum Viable Brand
One must let go of function and start letting the emotion come in to understand your brand
Welcome to the fifth article of from the Lean Brand Methodology series. Read about the session prior here: Final Personas and Working Hypothesis Personal Statements & Brand Hunting Our fifth session started off with... read more
Lean Brand Session 4: Final Personas and Working Hypothesis
Jeremiah Gardner has the team act out each persona and prepares us to test our findings in the wild
Say hello to the fourth article of from the Lean Brand Methodology series. Read about the session prior here: The Emotional of Personas. Getting to know your Personas How do you get your team to know the ... read more
Lean Brand Session 3: The Emotional Side of Personas
Jeremiah Gardner gets us to understand personas like never before
You want to understand your market as real living, breathing, feeling people. Not as targets, demographics or data. Targets, demographics, and data won't buy your product...people will.—Jeremiah Gardner An emotio... read more
Disruptive Thinkers: Product Launch and Go to Market Strategies
Doug Hecht and Sarah Kotlova, from Digitaria, give a great presentation on product/brand marketing
Doug Hecht and Sarah Kotlova, from Digitaria, spoke at a Disruptive Thinkers event. After a presentation the group of viewers split into two, and each group had time to interview Sarah and Doug. Sarah shared some ye... read more
The Lean Brand Session 2: Personas and Competition
Jeremiah Gardner takes us into a fictional world of competition and personas
You're reading the second article of from the Lean Brand Methodology series. Read about the session prior here: Branding a product with the Lean Brand Methodology. Summing up the Competition Prior to this sess... read more
Homepage Optimization for Web App Signup and Login
Reducing friction and copy is top priority for making conversions
We are trying to gain sign-ups from new visitors The product we are working with is Zesty. It's a bit more challenging because there are currently two ways into Zesty. One path leads the visitor to have a developer ... read more
The Lean Brand Session 1: Branding a product with the Lean Brand Methodology
Jeremiah Gardner lets us into his approach on branding
Jeremiah Gardner's company and Zesty both had tents at large public event. We each had speaking spots on our respective studies. During Jeremiah's speech on branding, we offered up Zesty as a branding case stud... read more
Public Speaking & Improvising
How to overcome a situation where nothing goes according to plan when speaking at a large event
A lot went wrong before we sat down on those orange stools and delivered our speech and product to the crowd. To start, the demographic of the crowd was not known, particularly because our speech was mis-titled... read more