Recent Articles
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Content Wars Chapter 6: Fiat and Coin Content
How Roman Coins Became History's First Mass Media and the Ancient World's Most Powerful Marketing Tool
The World's First Mass Media Platform Long before Gutenberg's printing press revolutionized information distribution in 1440 CE, the Roman Empire had already mastered mass communication through an ingenious medium: coin... read more
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Content Wars Chapter 1: Wartime Propaganda
How Printed Flyers and a Mysterious Graffiti Artist Became Psychological Weapons in WWII
The Paper Bombs That Fell From the SkyDuring World War II, the United States military discovered that sometimes the most effective weapons weren't made of steel and explosives—they were made of paper and ink. As Allied... read more
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Content Wars Chapter 3: Corporate Propaganda via Live Electrocution
How Corporate Rivalry Led to One of History's Most Disturbing PR Stunts
The War of Currents A dark story in the history of content wars where the live execution of an animal was spun and used to sway people in a mass marketing campaign. In the late 1880s, two brilliant minds were locked in ... read more
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How AI is Replacing Traditional Design Workflows and Why Teams Must Adapt
The shift from wireframes to AI-powered development is revolutionizing speed to market—and leaving legacy teams behind
The Traditional Design Workflow is Becoming ObsoleteFor decades, digital teams have followed a predictable path: wireframe, design, quality assurance, development, more QA, and finally, publish. This linear process, whil... read more
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AI Disclaimer: How I Use Artificial Intelligence in Content Creation
Embracing Modern Writing Tools While Maintaining Authentic Voice and Original Ideas
Transparency in the Age of AI-Assisted WritingIn the interest of full transparency, I want to share how artificial intelligence plays a role in creating the content you read here. This isn't about replacing human creativ... read more
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Content Wars Chapter 5: Dedicated Moms to Factory Workers
How Wartime Propaganda Transformed American Families and the Workforce Forever
The Call to Arms: Women Enter the Factory Floor During World War II, an unprecedented shift occurred in American society. As millions of men deployed overseas to fight in the war, the nation faced a critical labor shorta... read more
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Content Wars Chapter 4: The Great Gold Heist
Executive Order 6102 and the propaganda campaign that turned citizens against their own savings
Imagine content used to convince the masses to sacrifice their wealth. It happened in U.S.A. in the 1930s, here’s how it went down. The Setup: A Nation in Crisis In 1933, America stood at the precipice of economic coll... read more
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Content Wars: The Battle for Your Attention You Never Agreed to Fight
How the internet became a battlefield where billions of content pieces compete for your time, emotion, and identity—without anyone declaring war
You didn't sign up for this. When you opened your laptop this morning, scrolled through your phone on the commute, or checked notifications during lunch, you probably didn't think: I'm entering a war zone. But you were.W... read more
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Embeddables: A Strategy to Drive Growth through Content
Information spread through print and television were the primary marketing channels to grow ventures from business to religion up until the internet became mainstream in the late 1990s. Since the internet, new and clever... read more
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Users are People Dammit!
Don't let it blow your mind.
OMG, I almost didn’t notice, who are these people on these phones?? They are users, or at least they are pretending to be for their photographer. This photo represents seven people (users) who have no freaking clue how... read more
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Opinions on Beacon Technology and Brand Engagement
Omni-channel marketing > any technology
Beacons aren't working the way people think they would, or how they are sold to brands. Beacons advertising typically requires custom applications (like reward systems or loyalty programs) installed to connect to the bea... read more
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The Emergence of Marketing Technology and its effect on Digital Agencies
There is less need for traditional IT and implementation labor by digital agencies.
Marketing technology is growing and improving rapidly. These new technologies are disrupting traditional marketing services by reducing labor once required for IT management, implementation, and reporting.... read more
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Reasons to Keep a Business Journal
Why keeping a Journal when running a business has been helpful, here are some tips and tricks for keeping your own.
TL;DR: I'm a computer oriented person, but I've always keep a notebook handy for jotting down ideas or drawings. When I incorporated my first digital consulting business, I started using the notebook to take business not... read more
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Always Connected: Generation Z, the "Digitarians"
The Millennials (Gen Y) grew up with keyboards, but digitarians (Gen Z) grew up with touch screens and wifi.
After writing an article about Millennials (Gen Y), I couldn't help but get my thoughts down about the next generation. This article covers their age range, why they are different, and what we can start to expect from th... read more
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Transparency: what the millennial generation expects.
The Millennial Generation (born between 1980-2000) are starting to make decisions that effect our economy, let's talk about it.
This article covers how and why millennials differ from other generations when it comes sales/marketing and business management. It comes to the conclusion that transparency is key, millennials have a no bullshit attitud... read more
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What is "The Cloud"? A brief explanation and history of cloud computing.
Cloud is a term we hear everyday, so let's talk about what it is and why it rocks!
The Cloud is simply a metaphor that represents:Any data or services not stored or processed locally on a personal computer or server.You can see why the terminology is confusing because this literally means everything yo... read more
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IT: Decouple Marketing Content and Business Information
Companies that put all their data and information in one system will suffer negative consequences on all sides of business operations, particularly marketing.
I've seen major fallacies with business information during my career software consulting, which the business operators, even their "IT", is oblivious to. It's common that a business decides to host non-public information... read more
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97 Years
My Great Grandmother Passed Away on May 7th, 2014, she was 97 years old
TL;DR: My Great Grandmother, Mildred (George) Brescia lived before cars were common and passed when everyone had a computer in their pocket. She raised a big family out of Seekonk Massachusetts and her life ended at 97 y... read more
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Funding a Startup with a Consulting Business
TL;DR: An overview about my experience funding a SaaS project with income from a digital consultancy. The positives and negatives of self funding verse investors.
Legos were a big part of my childhood. They enabled me to create endless ideas without getting new toys. Software and business are my adult legos. I've always been an entrepreneur, in the early years I used my hobbies ... read more
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Social Media/Communication Focus Group with University of San Diego Students
The group talks about first experiences with a computer to how they currently communicate with them.
TL;DR: Following the Zesty Incubator program, Professor Justine Rapp PhD lets us host a focus group with Digital Marketing students. We discuss an array of topics from early experience with computers to communication and... read more